SOBR Safe (NASDAQ:SOBR) and IDW Media (OTCMKTS:IDWM) Critical Survey

SOBR Safe (NASDAQ:SOBR) and IDW Media (OTCMKTS:IDWM) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, earnings and valuation.

Insider & Institutional Ownership

7.9% of SOBR Safe shares are owned by institutional investors. Comparatively, 0.4% of IDW Media shares are owned by institutional investors. 10.0% of SOBR Safe shares are owned by insiders. Comparatively, 28.5% of IDW Media shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares SOBR Safe and IDW Media’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SOBR Safe	-7,711.16%	-166.52%	-109.78%
IDW Media	-12.15%	-17.74%	-13.93%

Risk & Volatility

SOBR Safe has a beta of 1.13, suggesting that its share price is 13% more volatile than the S&P 500. Comparatively, IDW Media has a beta of 0.46, suggesting that its share price is 54% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings for SOBR Safe and IDW Media, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SOBR Safe	0	0	0	0	N/A
IDW Media	0	0	0	0	N/A

Valuation & Earnings

This table compares SOBR Safe and IDW Media’s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SOBR Safe	$40,000.00	163.28	-$12.35 million	N/A	N/A
IDW Media	$26.71 million	0.26	-$4.93 million	($0.37)	-1.14

IDW Media has higher revenue and earnings than SOBR Safe.

Summary

IDW Media beats SOBR Safe on 6 of the 9 factors compared between the two stocks.

About SOBR Safe

SOBR Safe, Inc., a hardware and software company, develops non-invasive alcohol detection, biometric identity verification, and real-time cloud-based alerts and reporting systems in North America. The company offers SOBRcheck, a stationary identification and alcohol monitoring product; SOBRsure, a transdermal, alcohol-detecting wearable band; and SOBRSafe software platform for non-invasive alcohol detection and identity verification. Its SOBRSafe, a software platform for non-invasive alcohol detection and identity verification solution have applications in probation management, fleet & facility, outpatient alcohol rehabilitation, and youth drivers. The company was founded in 2004 and is headquartered in Greenwood Village, Colorado.

About IDW Media

IDW Media Holdings, Inc., a diversified media company, engages in the publishing and television entertainment businesses worldwide. It operates through IDW Publishing and IDW Entertainment segments. The IDW Publishing segment publishes comic books, graphic novels, and digital content through its imprints IDW, Top Shelf Productions, and Artist's Editions. The IDW Entertainment segment develops, produces, and distributes content in various formats, including film and television. The company was formerly known as CTM Media Holdings, Inc. and changed its name to IDW Media Holdings, Inc. in July 2015. IDW Media Holdings, Inc. was incorporated in 2009 and is headquartered in Newark, New Jersey.