FitLife Brands (NASDAQ:FTLF) and Charlie’s (OTCMKTS:CHUCD) Head to Head Analysis

FitLife Brands (NASDAQ:FTLF) and Charlie’s (OTCMKTS:CHUCD) are both small-cap medical companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, earnings, dividends, analyst recommendations and institutional ownership.

Analyst Ratings

This is a breakdown of current recommendations for FitLife Brands and Charlie’s, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
FitLife Brands	0	0	0	0	N/A
Charlie’s	0	0	0	0	N/A

Risk & Volatility

FitLife Brands has a beta of 0.86, suggesting that its stock price is 14% less volatile than the S&P 500. Comparatively, Charlie’s has a beta of 5.57, suggesting that its stock price is 457% more volatile than the S&P 500.

Insider & Institutional Ownership

2.3% of FitLife Brands shares are held by institutional investors. Comparatively, 3.1% of Charlie’s shares are held by institutional investors. 61.2% of FitLife Brands shares are held by insiders. Comparatively, 74.8% of Charlie’s shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares FitLife Brands and Charlie’s’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
FitLife Brands	9.58%	24.46%	14.35%
Charlie’s	-140.60%	N/A	-327.67%

Earnings and Valuation

This table compares FitLife Brands and Charlie’s’ gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
FitLife Brands	$28.80 million	3.68	$4.43 million	$0.88	27.05
Charlie’s	$16.69 million	1.27	-$7.19 million	N/A	N/A

FitLife Brands has higher revenue and earnings than Charlie’s.

Summary

FitLife Brands beats Charlie’s on 6 of the 9 factors compared between the two stocks.

About FitLife Brands

FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company offers weight loss, general health, and sports nutrition supplements; precision sports nutrition formulations for professional muscular development; weight loss and sports nutrition performance enhancing supplements for fitness enthusiasts; sports nutrition and general wellness formulations with an emphasis on natural, vegan, and organic ingredients; and men's health and weight loss formulations, as well as other diet, health, and sports nutrition supplements and related products; and sports nutritional products, meal replacement, and energy and weight loss products. It markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, and Energize through franchised stores, as well as through retail locations, which include specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.

About Charlie’s

Charlie's Holdings, Inc., together with its subsidiaries, formulates, markets, and distributes e-cigarette liquids and vaping systems in the United States and internationally. The company also offers energy drink under the Bazi brand name. It sells its products through distributors, specialty retailers, and third-party online resellers to approximately 80 countries, primarily, including the United Kingdom, Italy, Spain, Belgium, Australia, Sweden, and Canada. The company was formerly known as True Drinks Holdings, Inc. and changed its name to Charlie's Holdings, Inc. Charlie's Holdings, Inc. was founded in 2014 and is headquartered in Costa Mesa, California.