Reviewing Singing Machine (NASDAQ:MICS) and SMC Entertainment (OTCMKTS:SMCE)

Singing Machine (NASDAQ:MICS) and SMC Entertainment (OTCMKTS:SMCE) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, valuation, institutional ownership, dividends, analyst recommendations, risk and earnings.

Analyst Recommendations

This is a summary of current ratings and target prices for Singing Machine and SMC Entertainment, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Singing Machine	0	0	1	0	3.00
SMC Entertainment	0	0	0	0	N/A

Singing Machine presently has a consensus target price of $4.00, suggesting a potential upside of 342.97%. Given Singing Machine’s higher probable upside, equities research analysts clearly believe Singing Machine is more favorable than SMC Entertainment.

Valuation and Earnings

This table compares Singing Machine and SMC Entertainment’s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Singing Machine	$30.23 million	0.13	-$4.64 million	($2.22)	-0.41
SMC Entertainment	N/A	N/A	N/A	N/A	N/A

SMC Entertainment has lower revenue, but higher earnings than Singing Machine.

Insider & Institutional Ownership

3.6% of Singing Machine shares are owned by institutional investors. 6.3% of Singing Machine shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Risk & Volatility

Singing Machine has a beta of -0.05, indicating that its stock price is 105% less volatile than the S&P 500. Comparatively, SMC Entertainment has a beta of -0.13, indicating that its stock price is 113% less volatile than the S&P 500.

Profitability

This table compares Singing Machine and SMC Entertainment’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Singing Machine	-23.42%	-57.88%	-31.16%
SMC Entertainment	N/A	N/A	N/A

Summary

Singing Machine beats SMC Entertainment on 6 of the 9 factors compared between the two stocks.

About Singing Machine

The Singing Machine Company, Inc., together with its subsidiaries, engages in the development, marketing, and sale of consumer karaoke audio equipment, accessories, and musical recordings in North America, Australia, the United Kingdom, Europe, and internationally. It offers karaoke products under the Singing Machine brand; licensed karaoke microphone products under the Carpool Karaoke brand; microphone and accessories, and portable Bluetooth microphones under the Party Machine brand; music entertainment singing machines for children under the brand Singing Machine Kids; and karaoke music subscription services for the iOS and Android platforms, as well as a web-based download store and integrated streaming services for hardware. The company primarily sells its products to retailers, including national chains, warehouse clubs, department stores, lifestyle merchants, specialty stores, and direct mail catalogs and showrooms. The Singing Machine Company, Inc. was incorporated in 1982 and is headquartered in Fort Lauderdale, Florida.

About SMC Entertainment

SMC Entertainment, Inc., an early stage developmental company focuses on the development of fintech technology in the United States. It intends to provide fintech-disruption business products and services. The company was formerly known as SMC Recordings, Inc. and changed its name to SMC Entertainment, Inc. in May 2011. The company was incorporated in 1998 and is based in Boca Raton, Florida.