Comparing Aiadvertising (OTCMKTS:AIAD) & FirstCash (NASDAQ:FCFS)

Aiadvertising (OTCMKTS:AIAD) and FirstCash (NASDAQ:FCFS) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, valuation, dividends, institutional ownership, earnings, risk and analyst recommendations.

Profitability

This table compares Aiadvertising and FirstCash’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Aiadvertising -98.85% N/A -195.26%
FirstCash 7.09% 9.63% 5.25%

Analyst Ratings

This is a summary of current recommendations and price targets for Aiadvertising and FirstCash, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aiadvertising 0 0 0 0 N/A
FirstCash 1 2 2 0 2.20

FirstCash has a consensus target price of $93.25, suggesting a potential upside of 6.32%. Given FirstCash’s higher probable upside, analysts plainly believe FirstCash is more favorable than Aiadvertising.

Volatility and Risk

Aiadvertising has a beta of -3.1, suggesting that its share price is 410% less volatile than the S&P 500. Comparatively, FirstCash has a beta of 0.84, suggesting that its share price is 16% less volatile than the S&P 500.

Institutional & Insider Ownership

0.0% of Aiadvertising shares are owned by institutional investors. Comparatively, 94.7% of FirstCash shares are owned by institutional investors. 14.3% of Aiadvertising shares are owned by insiders. Comparatively, 2.7% of FirstCash shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Earnings & Valuation

This table compares Aiadvertising and FirstCash’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Aiadvertising $9.74 million 1.71 -$1.27 million N/A N/A
FirstCash $1.63 billion 2.18 $106.58 million $3.01 29.14

FirstCash has higher revenue and earnings than Aiadvertising.

Summary

FirstCash beats Aiadvertising on 11 of the 12 factors compared between the two stocks.

About Aiadvertising

AiAdvertising, Inc. engages in the provision of cloud-driven electronic and mobile commerce solutions. It provides digital advertising solutions. The firm’s services include Data Propria-Data Analytics, Parscale Digital-Digital Marketing, Giles Design BureauBranding and Creative Services, WebTegrity-Development and Managed Infrastructure Support. The company was founded in 1998 and is headquartered in San Antonio, TX.

About FirstCash

FirstCash, Inc. operates retail-based pawn stores. It operates through the following segments: U.S. operations and Latin America operations. The U. S. Operations segment includes all pawn and consumer loan operations in the U. S. The Latin America Operations segment consists of all pawn and consumer loan operations in Latin America, which includes operations in Mexico, Guatemala, El Salvador and Colombia. The company was founded in July 1988 and is headquartered in Fort Worth, TX.

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