Head to Head Comparison: Fluent (NASDAQ:FLNT) versus IDW Media (NYSE:IDW)

Fluent (NASDAQ:FLNT) and IDW Media (NYSE:IDW) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, analyst recommendations, earnings, valuation, institutional ownership, dividends and profitability.


This table compares Fluent and IDW Media’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Fluent -3.32% -4.73% -3.25%
IDW Media -28.17% -49.80% -15.59%

Risk and Volatility

Fluent has a beta of 2.76, indicating that its share price is 176% more volatile than the S&P 500. Comparatively, IDW Media has a beta of 0.62, indicating that its share price is 38% less volatile than the S&P 500.

Institutional and Insider Ownership

32.2% of Fluent shares are held by institutional investors. Comparatively, 0.8% of IDW Media shares are held by institutional investors. 21.4% of Fluent shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Fluent and IDW Media’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Fluent $310.72 million 0.62 $2.21 million $0.03 81.67
IDW Media $38.16 million 0.98 -$13.80 million N/A N/A

Fluent has higher revenue and earnings than IDW Media.

Analyst Ratings

This is a summary of recent recommendations for Fluent and IDW Media, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fluent 0 1 1 0 2.50
IDW Media 0 0 0 0 N/A

Fluent currently has a consensus target price of $4.75, suggesting a potential upside of 93.88%. Given Fluent’s higher probable upside, equities analysts clearly believe Fluent is more favorable than IDW Media.


Fluent beats IDW Media on 10 of the 12 factors compared between the two stocks.

About Fluent

Fluent, Inc. engages in the provision of digital marketing services. It operates through Fluent and All Other segments. The Fluent segment include delivering data and performance-based marketing executions. The All Other segment represent the operation results of AdParlor, LLC, a digital advertising solution for social media buying. The company was founded in 2001 and is headquartered in New York, NY.

About IDW Media

IDW Media Holdings, Inc. operates as a holding company with interest in providing digital media and print based solutions. The firm operates through flowing segments: IDW Publishing, IDW Entertainment and CTM Media Group. The IDW Publishing segment is a comic book and graphic novel publisher that creates and licenses intellectual property. The IDW Entertainment segment leverages properties, principally those of IDW Publishing, into television series developing,producing and distributing original content worldwide. The CTM Media Group segment provides brochure distribution, publishing, right card, and digital distribution. The company was founded on May 8, 2009 and is headquartered in Newark, NJ.

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