Shares of Zeta Global Holdings Corp. (NASDAQ:ZETA) shot up 4.5% during mid-day trading on Thursday . The company traded as high as $6.32 and last traded at $6.32. 4,513 shares changed hands during trading, a decline of 99% from the average session volume of 463,766 shares. The stock had previously closed at $6.05.
A number of analysts recently weighed in on the stock. Oppenheimer started coverage on shares of Zeta Global in a report on Tuesday, July 6th. They issued a “market perform” rating for the company. Barclays initiated coverage on Zeta Global in a research note on Tuesday, July 6th. They issued an “overweight” rating and a $12.00 target price for the company. Needham & Company LLC started coverage on Zeta Global in a research note on Tuesday, July 6th. They set a “buy” rating and a $13.00 price target on the stock. Morgan Stanley began coverage on Zeta Global in a report on Tuesday, July 6th. They issued an “equal weight” rating and a $9.00 price target on the stock. Finally, Canaccord Genuity started coverage on Zeta Global in a report on Tuesday, July 6th. They set a “buy” rating and a $13.00 price objective for the company. Two research analysts have rated the stock with a hold rating and six have given a buy rating to the stock. The company presently has a consensus rating of “Buy” and an average target price of $12.58.
About Zeta Global (NASDAQ:ZETA)
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data Platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.
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