Analyzing ATA (NASDAQ:ATAI) & Bridgepoint Education (NASDAQ:BPI)

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Bridgepoint Education (NYSE:BPI) and ATA (NASDAQ:ATAI) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, valuation, dividends, earnings and profitability.

Volatility and Risk

Bridgepoint Education has a beta of 2.16, meaning that its stock price is 116% more volatile than the S&P 500. Comparatively, ATA has a beta of 2.12, meaning that its stock price is 112% more volatile than the S&P 500.

Profitability

This table compares Bridgepoint Education and ATA’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bridgepoint Education 2.32% 12.26% 6.06%
ATA 29,025.97% -52.27% -42.24%

Analyst Ratings

This is a breakdown of recent ratings for Bridgepoint Education and ATA, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bridgepoint Education 0 0 1 0 3.00
ATA 0 0 0 0 N/A

Bridgepoint Education presently has a consensus target price of $15.00, indicating a potential upside of ∞. Given Bridgepoint Education’s higher probable upside, research analysts clearly believe Bridgepoint Education is more favorable than ATA.

Valuation and Earnings

This table compares Bridgepoint Education and ATA’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Bridgepoint Education $443.37 million 0.00 $4.64 million $0.47 N/A
ATA $190,000.00 334.08 $124.34 million N/A N/A

ATA has lower revenue, but higher earnings than Bridgepoint Education.

Institutional & Insider Ownership

81.1% of Bridgepoint Education shares are held by institutional investors. Comparatively, 1.6% of ATA shares are held by institutional investors. 31.9% of Bridgepoint Education shares are held by insiders. Comparatively, 52.9% of ATA shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Bridgepoint Education beats ATA on 7 of the 10 factors compared between the two stocks.

Bridgepoint Education Company Profile

Bridgepoint Education, Inc., together with its subsidiaries, provides postsecondary education services in the United States. Its academic institutions, Ashford University and University of the Rockies, offer associate's, bachelor's, master's, and doctoral degree programs in the disciplines of business, education, psychology, social sciences, and health sciences. The company offers its programs primarily through online; and at its campuses. As of December 31, 2017, its institutions offered approximately 1,200 courses and 80 degree programs; and had 45,730 students enrolled. The company was formerly known as TeleUniversity, Inc. and changed its name to Bridgepoint Education, Inc. in February 2004. Bridgepoint Education, Inc. was founded in 1999 and is headquartered in San Diego, California.

ATA Company Profile

ATA Inc., through its subsidiaries, provides computer-based testing services in the People's Republic of China. The company offers services for the creation and delivery of computer-based tests utilizing its test delivery platform and proprietary testing technologies that are used for professional licensure and certification tests in various industries, including IT services, banking, teaching, and insurance; and administrative services, such as test registration, scheduling, fee collection, and certification fulfillment. Its e-testing platform integrates various aspects of the test delivery process for computer-based tests, from test form compilation to test scoring and results analysis. The company also offers mobile test administration platform MTS for test administration; and EzTest, an online self-service testing platform that provides testing management and delivery functions for the test delivery organizations and individuals, including item banking, test form composition, test delivery, online proctoring, and test result analysis. In addition, it provides EzInterview, an online interview management platform to support the talent assessment and hiring process; and HR Select, an employee assessment solution that enables corporate human resources departments to test, benchmark, and analyze job applicants; and online education services. As of December 31, 2017, the company operated 3,344 authorized test centers. It serves professional associations, governmental agencies, and IT vendors, as well as individual online education services consumers. ATA Inc. was founded in 1999 and is headquartered in Beijing, the People's Republic of China.

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