Prudential Financial (NYSE:PRU) vs. Brighthouse Financial (BHF) Financial Contrast

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Prudential Financial (NYSE:PRU) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, dividends, valuation and analyst recommendations.

Analyst Ratings

This is a breakdown of recent ratings for Prudential Financial and Brighthouse Financial, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial 0 4 9 1 2.79
Brighthouse Financial 2 10 2 0 2.00

Prudential Financial presently has a consensus price target of $118.85, indicating a potential upside of 21.57%. Brighthouse Financial has a consensus price target of $56.07, indicating a potential upside of 30.43%. Given Brighthouse Financial’s higher probable upside, analysts plainly believe Brighthouse Financial is more favorable than Prudential Financial.

Risk and Volatility

Prudential Financial has a beta of 1.48, suggesting that its share price is 48% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 1.96, suggesting that its share price is 96% more volatile than the S&P 500.

Earnings & Valuation

This table compares Prudential Financial and Brighthouse Financial’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Prudential Financial $53.65 billion 0.76 $7.86 billion $10.58 9.24
Brighthouse Financial $6.84 billion 0.75 -$378.00 million N/A N/A

Prudential Financial has higher revenue and earnings than Brighthouse Financial.

Profitability

This table compares Prudential Financial and Brighthouse Financial’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Prudential Financial 13.16% 9.98% 0.62%
Brighthouse Financial -7.88% 5.58% 0.35%

Institutional & Insider Ownership

63.6% of Prudential Financial shares are owned by institutional investors. Comparatively, 87.4% of Brighthouse Financial shares are owned by institutional investors. 0.6% of Prudential Financial shares are owned by company insiders. Comparatively, 0.0% of Brighthouse Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Dividends

Prudential Financial pays an annual dividend of $3.60 per share and has a dividend yield of 3.7%. Brighthouse Financial does not pay a dividend. Prudential Financial pays out 34.0% of its earnings in the form of a dividend. Prudential Financial has increased its dividend for 9 consecutive years.

Summary

Prudential Financial beats Brighthouse Financial on 13 of the 17 factors compared between the two stocks.

About Prudential Financial

Prudential Financial, Inc., through its subsidiaries, provides insurance, investment management, and other financial products and services in the United States and internationally. It operates through U.S. Individual Solutions, U.S. Workplace Solutions, Investment Management, and International Insurance divisions. The U.S. Individual Solutions division offers individual variable and fixed annuity products to the mass affluent and affluent markets. It also provides universal, term, variable, and other life insurance products to the mass middle, mass affluent, and affluent markets. The U.S. Workplace Solutions division provides recordkeeping, plan administration, actuarial advisory, tailored participant education and communication, trustee, institutional and retail investment, and brokerage services, as well as institutional investment products to the payout annuity and stable value markets. It also provides group life; long-term and short-term group disability; and group corporate-, bank-, and trust-owned life insurance to institutional clients for employee plans and affinity groups, as well as accidental death, dismemberment, other ancillary coverage, and plan administrative services. The Investment Management division offers asset management services, such as institutional portfolio and retail funds management, private lending and asset securitization, and other structured products for public and private fixed income, public equity, and real estate, as well as commercial mortgage origination and servicing, mutual funds, and other retail services. The International Insurance division provides individual and group life insurance, retirement, and related products, as well as reinsurance products. The company offers its products and services to individual and institutional customers through its proprietary and third-party distribution networks. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.

About Brighthouse Financial

Brighthouse Financial, Inc. provides a range of annuity and life insurance products in the United States. The company operates through three segments: Annuities, Life, and Run-off. It offers variable, fixed, index-linked, and income annuities for contract holders' needs for protected wealth accumulation on a tax-deferred basis, wealth transfer, and income security; and term, whole, universal, and variable life insurance products for policyholders' needs for financial security and protected wealth transfer. The company was founded in 2016 and is headquartered in Charlotte, North Carolina.

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