Quotient Technology (QUOT) and Cogint (COGT) Head-To-Head Survey

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Cogint (NASDAQ: COGT) and Quotient Technology (NYSE:QUOT) are both small-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, analyst recommendations, valuation, risk and dividends.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Cogint and Quotient Technology, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cogint 0 0 3 0 3.00
Quotient Technology 0 1 7 0 2.88

Cogint presently has a consensus price target of $6.33, suggesting a potential upside of 130.30%. Quotient Technology has a consensus price target of $18.00, suggesting a potential upside of 20.81%. Given Cogint’s stronger consensus rating and higher probable upside, research analysts clearly believe Cogint is more favorable than Quotient Technology.

Valuation & Earnings

This table compares Cogint and Quotient Technology’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cogint $220.27 million 0.90 -$53.20 million ($0.72) -3.82
Quotient Technology $322.11 million 4.36 -$15.07 million ($0.13) -114.62

Quotient Technology has higher revenue and earnings than Cogint. Quotient Technology is trading at a lower price-to-earnings ratio than Cogint, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

7.5% of Cogint shares are held by institutional investors. Comparatively, 74.8% of Quotient Technology shares are held by institutional investors. 54.1% of Cogint shares are held by insiders. Comparatively, 9.5% of Quotient Technology shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Risk and Volatility

Cogint has a beta of 0.12, suggesting that its stock price is 88% less volatile than the S&P 500. Comparatively, Quotient Technology has a beta of -0.24, suggesting that its stock price is 124% less volatile than the S&P 500.

Profitability

This table compares Cogint and Quotient Technology’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cogint -24.16% -18.16% -12.53%
Quotient Technology -7.07% -3.30% -2.35%

Summary

Quotient Technology beats Cogint on 9 of the 14 factors compared between the two stocks.

Cogint Company Profile

Cogint, Inc., a data and analytics company, provides cloud-based information and performance marketing solutions to enterprises in various industries in the United States. It operates in two segments, Information Services and Performance Marketing. The Information Services segment provides solutions to organizations in the risk management and consumer marketing industries. It offers CORE, a data fusion platform that provides information about individuals, businesses, and assets for banking and financial services companies, insurance companies, healthcare companies, law enforcement and government, the collection industry, law firms, retail, telecommunications companies, and corporate security and investigative firms. This segment also provides data acquisition solutions that enable clients to grow their customer databases by using self-declared consumer insights to identify, connect with, and acquire first-party consumer data and multi-channel marketing consent. The Performance Marketing segment operates Agile Audience Engine platform that helps brands, advertisers, and marketers find the right customers in the business-to-consumer vertical, including Internet and telecommunications, financial services, health and wellness, consumer packaged goods, careers and education, and retail and entertainment through mobile, Web, and in-app content environments. The company was formerly known as IDI, Inc. and changed its name to Cogint, Inc. in September 2016. Cogint, Inc. is headquartered in Boca Raton, Florida.

Quotient Technology Company Profile

Quotient Technology Inc. provides digital marketing platform that offers digital coupons and media solutions to consumer packaged goods (CPGs) brands, retailers, and shoppers in the United States. The company operates its platform across various distribution networks, reaching approximately 60 million shoppers, including the app and Website of its flagship consumer brand, Coupons.com, other owned and operated properties, and various publisher partners. It also operates Retailer iQ on a co-branded or white label basis with retail partners, providing them a digital platform to engage with their shoppers across their Websites, mobiles, e-commerce, and social channels. In addition, the company offers promotions and digital advertising services. It serves approximately 700 CPGs, representing approximately 2,000 brands, including various food, beverage, personal, and household product manufacturers; retail partners representing various classes of trade, such as grocery retailers, as well as drug, dollar, club, and mass merchandise channels; and consumers visiting its Web, mobile properties, and social channels. The company was formerly known as Coupons.com Incorporated and changed its name to Quotient Technology Inc. in October 2015. Quotient Technology Inc. was founded in 1998 and is headquartered in Mountain View, California.

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