CSS Industries (NYSE: CSS) and Kirkland’s Home (NASDAQ:KIRK) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, risk, profitability and valuation.
Valuation and Earnings
This table compares CSS Industries and Kirkland’s Home’s top-line revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|CSS Industries||$322.43 million||0.50||$28.50 million||$1.41||12.60|
|Kirkland’s Home||$634.12 million||0.25||$5.29 million||$0.38||26.47|
This is a summary of recent ratings and price targets for CSS Industries and Kirkland’s Home, as reported by MarketBeat.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
CSS Industries presently has a consensus price target of $31.50, indicating a potential upside of 77.27%. Kirkland’s Home has a consensus price target of $13.33, indicating a potential upside of 32.54%. Given CSS Industries’ higher possible upside, equities analysts plainly believe CSS Industries is more favorable than Kirkland’s Home.
Volatility and Risk
CSS Industries has a beta of 1.15, indicating that its share price is 15% more volatile than the S&P 500. Comparatively, Kirkland’s Home has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500.
This table compares CSS Industries and Kirkland’s Home’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
Institutional & Insider Ownership
81.1% of CSS Industries shares are held by institutional investors. Comparatively, 93.3% of Kirkland’s Home shares are held by institutional investors. 3.9% of CSS Industries shares are held by insiders. Comparatively, 7.8% of Kirkland’s Home shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
CSS Industries pays an annual dividend of $0.80 per share and has a dividend yield of 4.5%. Kirkland’s Home does not pay a dividend. CSS Industries pays out 56.7% of its earnings in the form of a dividend.
Kirkland’s Home beats CSS Industries on 9 of the 16 factors compared between the two stocks.
CSS Industries Company Profile
CSS Industries, Inc., a consumer products company, designs, manufactures, procures, distributes, and sells seasonal, celebrations, and craft social expression products principally to mass market retailers in the United States and Canada. Its craft and celebrations consumer products include craft ribbon and buttons, sewing patterns, infant products, journals, all occasion boxed greeting cards, gift card holders, gift bags, gift wrap, floral accessories, memory books, scrapbooks, stationery, stickers, and other gift and craft items. The company's seasonal consumer products comprise Christmas products, such as packaging ribbon and bows, boxed greeting cards, gift tags, gift card holders, gift bags, gift wraps, tissue papers, and decorations; Valentine products consisting of classroom exchange Valentine cards and other related Valentine products; Easter product, including Easter egg dyes and related Easter seasonal products; and back-to-school products, such as teachers' aids and other learning oriented products. CSS Industries, Inc. offers its products principally under the Paper Magic, Berwick, Offray, C.R. Gibson, McCall's, Butterick, Kwik Sew, Vogue Patterns, Markings, Stepping Stones, Tapestry, Seastone, Dudley's, Eureka, Stickerfitti, Favorite Findings, and La Mode brand names. The company sells its products to mass market retailers, discount department stores, specialty chains, warehouse clubs, drug and food chains, dollar stores, office supply stores, and retail teachers' stores, as well as to independent card, gift, and floral shops through account sales managers, sales representatives, product specialists, and a network of independent manufacturers' representatives. The company was founded in 1923 and is headquartered in Plymouth Meeting, Pennsylvania.
Kirkland’s Home Company Profile
Kirkland's, Inc. operates as a specialty retailer of home décor and gifts in the United States. The company's stores provide various merchandise, including framed arts, mirrors, wall décors, candles and related items, lamps, decorative accessories, accent furniture, textiles, garden-related accessories, and artificial floral products. Its stores also offer an assortment of holiday merchandise in seasonal periods, as well as items that are suitable for gift-giving. The company operates its stores under the Kirkland's, Kirkland's Home, Kirkland's Home Outlet, Kirkland's Outlet, and The Kirkland Collection names in various off-mall venues comprising lifestyle centers, power strip centers, outlet centers, and freestanding locations, as well as enclosed malls. As of March 16, 2018, it operated 420 stores in 36 states. The company also sells its products through its kirklands.com Website. Kirkland's, Inc. was founded in 1966 and is based in Brentwood, Tennessee.
Receive News & Ratings for CSS Industries Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for CSS Industries and related companies with MarketBeat.com's FREE daily email newsletter.