King Digital Entertainment (NYSE: KING) and YuMe (NYSE:YUME) are both technology companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, profitability, risk, institutional ownership, analyst recommendations, earnings and dividends.
Earnings & Valuation
This table compares King Digital Entertainment and YuMe’s revenue, earnings per share and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|King Digital Entertainment||N/A||N/A||N/A||$1.75||10.29|
|YuMe||$160.41 million||0.81||-$7.72 million||$0.24||15.42|
This is a summary of current ratings and price targets for King Digital Entertainment and YuMe, as provided by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
|King Digital Entertainment||0||0||0||0||N/A|
Insider and Institutional Ownership
48.2% of YuMe shares are held by institutional investors. 29.3% of YuMe shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
This table compares King Digital Entertainment and YuMe’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
|King Digital Entertainment||19.58%||33.71%||24.95%|
YuMe pays an annual dividend of $0.12 per share and has a dividend yield of 3.2%. King Digital Entertainment does not pay a dividend. YuMe pays out 50.0% of its earnings in the form of a dividend.
About King Digital Entertainment
King Digital Entertainment plc is an interactive entertainment company for the mobile world. The Company has four franchises: Candy Crush, Farm Heroes, Bubble Witch and Pet Rescue. The Company develops and publishes games that can be played on its king.com and royalgames.com Websites, Facebook and, mobile platforms, such as iOS and Android. The Company is involved in developing and monetizing digital games on multiple platforms. The Company’s games include Candy Crush Saga, Candy Crush Soda Saga, Farm Heroes Saga, Pet Rescue Saga and Bubble Witch 2 Saga. As of December 31, 2014, the Company had 533 million monthly active users (MAUs), 149 million daily active users (DAUs), 356 million monthly unique users (MUUs) and 8,344 million monthly unique payers (MUPs).
YuMe, Inc. (YuMe) is an independent provider of multi-screen video advertising technology, connecting brand advertisers, digital media property owners and consumers of video content across a range of Internet-connected devices. The Company operating segments include Domestic and International. The Company offers advertising customers end-to-end marketing solutions by combining data-driven technologies with deep insight into audience behavior. The Company also offers demand-side platform (DSP), called YuMe for Advertisers, to find relevant audiences and deliver targeted advertising, and a supply-side platform (SSP), called YuMe for Publishers (YFP 5.0), which helps aggregate audiences, define audience characteristics and offer monetization opportunities for digital media property owners. Its technologies serve the specific needs of brand advertisers and enable them to find and target brand-receptive audiences across a range of Internet connected devices and digital media properties.
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